Media Partner for National Kissing Day
The media partner of National Kissing Day is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that National Kissing Day will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of National Kissing Day please contact us.
In 2015, Smint joined National Kissing Day in December and again in June that year, with a campaign on being 'fresh to impress'. The aim was to raise awareness with the broadcast media of the sampling events and ongoing "Fresh to Impress" Campaign, as well as arrange a series of media interviews driving home the message that fresh breath affects first impression in business by using the experience of a business etiquette expert/psychologist.
According to Smint, new research highlights the importance of good hygiene, with many admitting to being conscious of the smell of their breath first thing in the morning, before a meeting and after every meal. Having fresh breath is essential for a business environment and confidence at work.
The campaign was able to reach an audience of over 33 million and the June interview broadcasting on 32 radio stations. Below is the billboard poster posted in London of Smint's partnership with National Kissing Day.
In 2010, Softlips became a partner and broadcasted a large giveaway of all things needed for that perfect date.
Softlips is all about revealing soft, beautiful lips in every glide with their collection of ultra-hydrating and deliciously flavored lip balms. All Softlips products are formulated with rich, conditioning ingredients and sunscreen to give your lips the love and care they deserve. So whether you want to moisturize dry winter lips, add a hint of color or treat your lips to yummy flavors, Softlips has the product for you. It's all about being able to hydrate deliciously.
Softlips reached an audience of over 2 million, with 23 different items of coverage.
CB12 has been a partner numerous times. The CB12 Bad Breath Report revealed how morning breath is a concern for half the women in the UK (49%), compared with 34% of men. Dating is another area of anxiety, with over a quarter of us worrying about the freshness of our breath before a date.
Understandably, a number of us are worried about halitosis after a
meal, with women being more concerned about bad breath than
men (women = 28%, men = 17%). Most people encounter bad breath at some point in their lives. It’s caused by bacteria in the
oral cavity, around the teeth and in the gum pockets, as well as in
crypts on the back of the tongue.
The campaign aimed to communicate the findings of the CB12 Bad Breath Report and inform consumers and healthcare professionals about the launch of CB12 and encourage product trial and recommendation.
It reached an audience of over 4 million and resulted in 15 items of coverage in 2013.
Benefits of Being a National Kissing Day Partner
National Kissing Day is the intellectual property of The Relations Group. Therefore National Kissing Day can only be used for Marketing or PR purposes with the written permission of The Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of inspiring UK adults to appreciate the importance of even one kiss. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about kissing.
- Rights to use the National Kissing Day logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official National Kissing Day Partner'.
- Full page of content on the National Kissing Day website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with National Kissing Day.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Radio Interviews and Features
Around National Kissing Day, the media are interested in speaking to experts about a variety of topics on the subject of kissing. If you have access to interesting and engaging spokespeople, then you could use the media interest in National Kissing Day to communicate to a UK-wide audience in a credible and trusted way.
Throughout National Kissing Day, there is an appetite for video content. This could be best kissing tips, a discussion on what makes a perfect kissing moment or a feature which includes B-roll footage of the general public taking part. Kissing is a popular topic and there is a huge demand for video content especially during this week. National Kissing Day is partnered with a video production company called TeleVisualise and all National Kissing Day partners get exclusive rates.
Radio and Online Competitions
Throughout National Kissing Day, there are many sectors in the media that would be interested in content for National Kissing Day but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for National Kissing Day are lip conditioners, breath sprays or restaurant vouchers for the perfect date.
Online Coverage and Infographics
Online media are always on the look out for interesting content. During National Kissing Day, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.